Social Media Ads

Client: Student Project

Challenge: To create two sets of social media ads for a product based off of sets of opposing adjective descriptors.

Solution: For this project I chose the water bottle brand Owala. My first set of descriptors pushed me to create a set of ads that were very bright and fun. The second set, however, pushed me to create something that was more neutral and toned down. With both sets, I used hand drawn elements to tie the separate posts together as well as an emphasis on Typography and negative space to create something cohesive.