Client: Student Project

Challenge: To create a screen printed product poster that combined typography and imagery.

Solution: For this poster, I decided to make an advertisement for Bag Balm. I pulled inspiration from vintage advertisements and letterpress posters to create a cohesive composition. For my typography, I combined a serif font that matched Bag Balm’s branding identity with a sans-serif for some contrast and hierarchy. The poster was then broken down into five layers and screen printed.